Hi! I'm François
I connect people, not just clicks, to your brand.
A creative and collaborative marketer with over a decade of international experience.
From global brands to bold startups, I craft marketing content and communications that moves the needle. This site will give you a quick, impactful overview of my journey - what I’ve built, where I’ve been, and why I’m ready to make a difference in your organization.​
My Journey at a Glance
1
Higher Education in Business & Marketing (2008-2013)
I began my journey at EMLV, where I specialized in Brand Management and Digital Marketing.
This gave me the foundation to think both creatively and strategically, developing campaigns that resonate in a fast-changing digital world.
2
Building Presence in the U.S. (2013–2014)
Moving to the U.S., I took on the challenge of helping a newly launched brand of Pisco, a virtually unknown spirits, to American consumers. Not only were we introducing a new brand in a saturated market, but we were also building presence while educating audiences on an entirely unfamiliar product.
Creating marketing materials and planned events to raise awareness and position Caravedo as a premium choice on- and off-premise.
3
Driving Client Growth Through Consulting (2014–2019)
Across industries, from consumer goods to energy and tech, I’ve led digital initiatives that made change happen. From client management and website overhauls to content strategies and campaign planning and execution.
4
Strategic Impact at a Global Level (2019–2024)
At HP, I started by building scalable processes to improve campaign efficiency. I then transitioned into Media Measurement, where I co-led the overhaul of how HP tracks and interprets its media impact globally.
In Strategic Communications, I managed key initiatives from launching a Global Spokesperson platform to training teams on AI tools to future-ready communication efforts. Each role deepened my ability to connect data, strategy, and storytelling at a global scale.